The Internet and social media are great communications tools, and seniors are adapting more and more. An increasing percent of seniors in their 60’s 70’s, 80’s, and beyond have a computer, know how to use it, and go online regularly. The trend toward increased usage by seniors age 65+ continues to grow, making online lead generation for assisted living facilities a number one priority

A 2014 report by the Pew Research Center shows that it’s now routine for many seniors to surf the web at least several days a week. They are doing searches to find information about health and aging. In fact, more than half of seniors say getting health information is their top motivation for going online. They are using social media to stay connected with their family and friends. They are visiting websites like yours to research assisted living options.

It’s clear that any assisted living facility whose Internet budget stagnates is bound to lose out on important opportunities. As a marketer, you may already be generating online leads for assisted living, but perhaps you need to persuade someone else.

Here are some facts to back you up:

How many seniors go online, and how often?

74% of seniors in the 65-69 age group use the Internet, 69% of those .ages 70-74, and 47% of those ages 70-79.

71% of seniors* who use the internet use it every day or almost every day.

82% of seniors who use the Internet go online at least 3-5 times each week.

What is the breakdown by other demographics?

65% of all male seniors ages above 65 go online, and 55% of all females.

86% of seniors with an annual household income of at least $50,000 go online.

87% of seniors with a college degree go online, 44% for high school or less.

How many seniors use social media?

54% of internet users ages 65-69 use social networking sites, 46% ages 70-74, and 42% ages 75-79.

81% of seniors who use social media do so on a daily or nearly daily basis.

The numbers show that seniors increasingly enjoy being online and are using the Internet to find out about communities like yours. Internet marketing for assisted living has become a high priority. Ask what proportion of your budget is committed to online activities and if it’s enough. Ask if you have the right resources to build and keep up with a dynamic social media program. Ask if your website is attuned to your audience’s online needs.

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