Need a checklist for boosting your internet presence and generating online leads? Here are 25 things that are a critical part of your internet marketing program. While this list was developed with assisted living businesses in mind sales and marketing professionals, the basics can apply to virtually any b2b or b2c organization.

1. Link Building. Off-page search engine optimization (SEO) is perhaps the most important factor in search rankings. The more inbound links you have, the better your chances will be of achieving a high ranking.

2. SEO and Keywords. While building up your off-page SEO, don’t forget about on-page SEO. Place your most important keywords within the content elements of your actual pages, including headlines, subheads, body content, image tags, and links.

3. Title Tags and Meta Tags. HTML title tags help with both SEO and the user’s experience by briefly describing the topic and theme of online content. Metatags are lines of code contained in the background of a webpage. Seach engines look at these elements to more fully understand what the page is about.

4. XML Sitemaps. Include an XML sitemap, which simply an .xml file that contains a listing of all of your pages and when they were updated. This helps search engine crawlers (or “spiders”) sift through your pages more efficiently.

5. 301 Redirects. You never want the viewer to get a message saying “404 message” or “Page Not Found.” Test your website links to make sure they aren’t broken. If you move a page on your website use a 301 redirect. This tells the search engine that the page (or website) is no longer here and has permanently moved to a new page.

6. Web Free eBook Download-Lead-Generating-Tips site design. Don’t lose your visitors because of design issues. Some tips are: Create a look that says you are credible, professional, and trustworthy. Choose a simple color theme. Don’t overwhelm them with animations, gadgets, and media. Keep the site well organized and clean looking. Use legible fonts, font sizes, and font colors.

7. Consistency. A primary consideration is to keep elements fairly consistent from page to page. These elements include colors, sizes, layouts, and placement of those elements. In addition to looking at consistency within each page, also look for good flow between pages.

8. Images. Images have powerful impact, but if you choose the wrong images you can do some serious damage. Take care to use only high quality images. Your images should be relevant to your brand identity and avoid stock photos that look “fake” or overused. Finally, take advantage of the impact of emotions.

9. Navigation. In a recent survey from Hubspot, three-quarters of respondents said that the most important element of website design is the ease of finding information. Keep visitors on your site with good, solid navigation that supports all user preferences.

10. Flash and HTML Animation. Don’t overdo it the the point of users becoming overwhelmed. They should distract users from the message or cause your website to load more slowly, especially with older technology.

11. Accessibility. To gain significant traffic, make sure your site is compatible with multiple browsers and devices. Ask your website developer about accessibility items that they can build into the code.

12. Actionable Messaging. For visitors to find your website useful, it should be readily apparent what your site is about, what they can do there, why they should care, and how to take action.

13. Targeted Content. Your website and other content is about them, not you. Try to appeal to visitors at all stages of the purchase process, whether they are looking for general information, ready to sign up, or somewhere in between.

14. High Quality Content. As the saying goes, “Quality is King” … But only if it’s good content. Keep it Fresh, unique, valuable and easy to digest.

15. Be Knowledgeable. For content to be effective, it must be helpful, specific, and relevant to your audience. Do reasearch, create marketing “personas,” and understand their needs, concerns, and online behaviors.

16. Clarity. Users spend less time on a page than ever. Keep your content easy to digest, straight-forward, and free of marketing cliches. Your #1 goal is to be helpful and provide value.

17. Responsive Content. Avoid sounding “salesy.” Develop your content to be meaning ful to your audience by responding to their known concerns and painpoints. Get away for an “I” orientation and move toward a “You” orientation.

18. Blogging. One of the most important assists to your inbound marketing strategy is blogging, and it’s a perfect compliment to your website. Good blogging can boost your SEO and website traffic, expose you to new audiences, express your messages in a different format, and create interactive channels for various audiences.

19. Shareable Content. Take full advantage of the growth of social media websites among all demographics. When your content has high “pass along” value, its benefits are exponential.

20. Repurposing Content. By repurposing content across various media, you can extend your message to reach more channels and people with different viewing preferences. This enables you to leverage the content assets you have already spent time and money producing.

21. Customer Proof. Whether selling to potential assisted living residents, their adult children, or senior care professionals, people like confirmation that you have made other people like them happy. Make it part of your strategy to collect case studies, reviews, and testimonials whenever possible.

22. Noticeable Calls-to-Action (CTAs). CTAs are the essential in order to generatea ssisted living leads using the internet. First off, they should reflect valuable offers — “Contact Us” is the least effect form of CTA. Your CTAs should be bold, look clickable, and highly visible to effectively convert prospects to leads

23. CTA Positioning. Think strategically about where to place your CTAs so people can find them quickly and where they visually make sense. Then, the best advice is to test, test, and test some more.

24. Landing Pages. Once you have your CTAs established, you need to drive those links to a landing page. Important elements include a headline (and optional subhead), a brief description of the CTA’s offer, at least one supporting image, and most importantly, a form to capture their information.

25. Lead Capture Forms. These forms provide access to your content and are key to your landing page’s success. Think carefully about how much or how little information should be required. It must be enough to help you drive sales, but not so much that it would drive prospects away from the landing page. Again, this is another area where testing is very helpful.

Internet usage continues to grow rapidly among all demographics, and especially seniors — adult children and older seniors alike. Assisted living providers should know that internet search are the #1 way that your audience finds out about assisted living and other senior health issues. You want to appear at the top of the search results. A well-designed website is central to this strategy, along with high quality content, social media, and a range of other marketing techniques and channels.
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Download the Free ebook, “25 Lead Generating Tips for Assisted Living Facilities,” for more facts about how to generate assisted living leads using the Internet. !