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About dehaas

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So far dehaas has created 5 blog entries.

Improve Website Usability for Assisted Living Prospects for More Leads

By |August 9th, 2016|

"I can't read this!" "I can't find what I'm looking for!" "How do I get back to where I was?" If your website visitors are asking these questions, your website needs help! Accessibility has a huge impact on seniors that are visiting your website -- both potential residents and their adult children. If they become [...]

Show Your Personality in Your Assisted Living Blogs

By |June 24th, 2016|

“I’m just like everyone else …Nothing special.” If someone said that at a party, would you want to have a longer conversation or to head over to the punch bowl as quickly as possible? Taking the next step, if you started reading a bland blog, wouldn’t you click off the page? Just like with individuals, organizations have personalities that can make in how people respond to them. Just like meeting someone in person, it’s takes very little time to form a first impression. Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds. Having a website that isn’t engaging and lacks personality can be a missed opportunity to generate assisted living leads on the internet. […]

Should I Subscribe to Your Assisted Living Blog?

By |June 24th, 2016|

Are you focusing on blog subscriptions to generate leads? Your blog serves a lot of purposes, from increasing your search ranking to building brand credibility. For most marketers in our industry, blogging is a key way of using the internet to generate assisted living leads. You put a lot of thought and time into your [...]

7 Tips to Boost Your Assisted Living Website Results

By |April 29th, 2016|

1. Ask What Your target Audience Cares About. Even though your website goals may be to schedule visits and generate leads, remember that assisted living prospects are likely in all stages of the purchase cycle – from researching how to keep an elderly parent safe at home to deciding between several assisted living facilities – [...]

25 To-Dos: How to Generate Assisted Living Leads Using the Internet

By |April 29th, 2016|

Need a checklist for boosting your internet presence and generating online leads? Here are 25 things that are a critical part of your internet marketing program. While this list was developed with assisted living businesses in mind sales and marketing professionals, the basics can apply to virtually any b2b or b2c organization. 1. Link Building. [...]