"I can't read this!" "I can't find what I'm looking for!" "How do I get back to where I was?" If your website visitors are asking these questions, your website needs help! Accessibility has a huge impact on seniors that are visiting your website -- both potential residents and their adult children. If they become [...]
“I’m just like everyone else …Nothing special.” If someone said that at a party, would you want to have a longer conversation or to head over to the punch bowl as quickly as possible? Taking the next step, if you started reading a bland blog, wouldn’t you click off the page? Just like with individuals, organizations have personalities that can make in how people respond to them. Just like meeting someone in person, it’s takes very little time to form a first impression. Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds. Having a website that isn’t engaging and lacks personality can be a missed opportunity to generate assisted living leads on the internet. […]
Are you focusing on blog subscriptions to generate leads? Your blog serves a lot of purposes, from increasing your search ranking to building brand credibility. For most marketers in our industry, blogging is a key way of using the internet to generate assisted living leads. You put a lot of thought and time into your [...]
1. Ask What Your target Audience Cares About. Even though your website goals may be to schedule visits and generate leads, remember that assisted living prospects are likely in all stages of the purchase cycle – from researching how to keep an elderly parent safe at home to deciding between several assisted living facilities – [...]
Need a checklist for boosting your internet presence and generating online leads? Here are 25 things that are a critical part of your internet marketing program. While this list was developed with assisted living businesses in mind sales and marketing professionals, the basics can apply to virtually any b2b or b2c organization. 1. Link Building. [...]
We live in an age of easy information, but that doesn’t mean that the information you provide in your assisted living marketing program delivers the right information to prospects at the right time. Assisted living facilities are smart to create a range of content that addresses each stage of the “buying cycle” and nurtures leads [...]
It’s a competitive market for high quality senior communities, eldercare services, and in-home care agencies. Each service wants elders and their adult children to find their website. Once a prospect gets to your assisted living website, it’s important to keep them there and convert them to leads. One of the key ways to keep your website [...]
The Internet and social media are great communications tools, and seniors are adapting more and more. An increasing percent of seniors in their 60’s 70’s, 80’s, and beyond have a computer, know how to use it, and go online regularly. The trend toward increased usage by seniors age 65+ continues to grow, making online lead [...]
