Project Description
This postcard promotes Fidelity annuities, the client requested a bold and simple presentation style that used their corporate color palette. Our challenge was to attract the audience, while reflecting their conservative image and using only a muted colors. We used a subtle puzzle concept to indicate the connected pieces of managing the customer’s annuity portfolio. Our solution reinforced the brand and conveyed strength through strong color blocking. We put a premium on readability, simplicity, and clarity.
