This is a brand new site. They manufacture and install sheet metal ductwork in the NYC Metro Area. Cool Wind provides ductwork for HVAC systems in office buildings, hospitals, laboratories, restaurants and other commercial applications. Finally they have a site they can drive new customers to.
This client serves the NJ, NY, CT and Eastern PA business market. They are a local Information Technology Outsourcing organization specializing in supporting small to mid-sized business clients. Their old site did not reflect the new technology that they offer.
This client is a full-service business development consulting firm structured to assist teams in targeting, preparing and submitting competitively bid business opportunities. The old site did not convey the professionalism that reflects their management style. http://fryeandassociates.com
http://chestnuthollow.comChestnut Hollow’s apartments in suburban Needham uniquely meet the needs of independent seniors. The owner felt the old site didn't reflect it's warm and friendly atmosphere. http://chestnuthollow.com
This lead-generating email was part of the launch for a new software targeted to retail distribution customers. The bold CTA urges customers to take a survey for a change to win a prize. The right side of this solutions-oriented email clearly highlights the three key benefits that the software provides. The format is easy-to-read, well organized, and concise.
This unique company offers solutions that reinforce customers' brands across all physical assets, from corporate offices and retail locations to exhibit installations. deHaas worked closely with BrandPartner's in-house marketing department, producing a wide range of collateral materials and promotional materials for events and trade shows.
This postcard promotes Fidelity annuities, the client requested a bold and simple presentation style that used their corporate color palette. Our challenge was to attract the audience, while reflecting their conservative image and using only a muted colors. We used a subtle puzzle concept to indicate the connected pieces of managing the customer's annuity portfolio. Our [...]
We created this annual Report for Mellon's private asset management division. In discussing the project, they expressed that they wanted a very corporate look and something "not too designy." We accomplished this by creating a bold design that leverages their corporate color palette.
This client is one of the world's premier hospitality procurement companies. They asked us to create a new look for an updated capabilities website. Here we see their homepage. Throughout the site we selected pleasing images of upscale accommodations with which GS Associate's customers would identify. The images also draw in the website visitor with environments [...]
The homepage for Marraffa's redesigned website functions as an online brochure for this medical industry billing company. The blurred image reflects the high energy of medical environments and high-speed nature of their clients' organizations. The homepage features rotating testimonials to convey credibility and trust. www.marraffa.com
This regional, community-minded bank wanted a self-service WordPress site that would reflect their values and enable customers to easily explore their offerings. They wanted to highlight, add, and delete time-sensitive promotions as needed. Each slide and box is hyperlinked to the full product description. Staying true to their values, the site looks friendly and uncomplicated, while [...]
This miniature golf course requested a company website. For ease of use and administration we created a WordPress site. Our role included creating the navigation plan, doing the graphics, and all backend development.
This client is a non-profit with a historic focus on education and work opportunities for young people with disabilities. As this non-profit client reached its tenth anniversary, they wanted a "retrospective" brochure to both celebrate their achievements and provide a vision of leadership for the future. We developed the structure, design, and copy for this 20-page [...]
Logo / Sales Sheets / Exhibit Graphics: This identity, privacy, and credit protection company offered an interesting set of branding challenges. IdentityForce often partners with other companies, such as Verizon, requiring ongoing adjustments to meet co-branding and brand identity guidelines. This required strong management skills, client communication, and great attention to detail. Our work with IdentityForce [...]
Our graphic design and copy for this NetGenesis annual report reinforced on their existing look and brand, while also strengthening it with a new edge. This award-winning annual report reflected how the robustness of their analytics product was a market differentiator.
Intellisoft, which had formerly produced its collateral materials in-house, wanted us to create a cohesive, professional, contemporary look. deHaas applied Intellisoft's new look to a wide range of sales and marketing collateral, technical product sheets, ads, exhibit graphics, and more.
Cryptzone, a leader in network securing and protection solutions, acquired HiSoftware. Following this acquisition deHaas rebranded the marketing materials to integrate the HiSoft product line into the Cryptzone family. The work primarily focused on marketing and sales collateral collateral and exhibit graphics.
This information-packed brochure was directed at software developers in the open source community. It communicates a sense of youth, excitement, and comprehensive educational elements through a mix of vibrant graphics, photos, and action-oriented copy.
In rebranding this B2B software company, we considered their high value product and their conservative, sophisticated audience. We selected rich colors and a clean layout that expresses simple elegance.
Flexaust, the largest manufacturer of industrial hoses and ducting in the United States, had recently acquired a company that manufactured fittings. The Flexaust catalog had not been revised in several years, and this was the ideal opportunity to streamline the unwieldy catalog's format and update the look. In addition, we created an ad conveying that the combined product line [...]
For more than 15 years, deHaas produced collateral materials, exhibit graphics, ads, bios, newsletters, and more for the company's 16 local sites. This included updating materials during several mergers with other health centers. We regularly worked with their public relations agency, which determined the positioning and strategic direction of the marketing program. This eye-catching, well received poster was developed for [...]
This annual report was one of the many projects that deHaas created for Renaissance, an information-technology consultancy and staffing firm. The CEO wanted this piece to project an image of solidity and vision. This lighthouse on the cover anchored the overall graphic design and conveyed a feeling of strength to investors and other stakeholders.
Educational Brochure: Guiding this project was a challenge, given that this state-funded non-profit group lacked central oversight and marketing expertise. We created a brochure featuring beautiful photos of children and focusing on a universal need. The cover copy reads: "All children deserve permanent home with a secure and loving family." By appealing to readers through the faces of [...]
Exhibit Graphic: This 8' x 15' graphic was installed at an insurance industry trade show.Global Care came to us with a request to feature a face and also provided the icons used in the graphic. The challenge was designing and producing the graphic under a very tight deadline. The client was thrilled and relieved that [...]
This local bank wanted to upgrade their retail image. Our graphic inspiration hung right on their walls - a sea-faring painting that perfectly reflects the bank's history in their New England seacoast community.
We developed a series of online graphics to promote the services available through their mobile app, such as check deposit and eStatements. These images were used on their app, website, and other online promotional channels. Our concept focused on a single strong headline and appealing graphic.
This client responded well to a very conversational approach to developing each year's annual report. It boiled down to asking him "What's your elevator pitch," followed by "So, how was your year," and then "What does next year look like?" Based on our discussions we were able to visually capture the company's brand, performance, and [...]
When we received this job, this enormous catalog was a mess -- disorganized, drab, and low-quality. In the redesign, deHaas gave it a completely new look, with a streamlined format appealing colors, and higher quality paper stock. These changes made the catalog friendlier, nicer to handle, and easier for the customer to use. deHaas developed [...]
Print Advertisements: This ad ran in advance of Aviv opening a new assisted living facility. As part of an overall community relations campaign, it laid the groundwork for inquiries and engagement with area seniors and their families. Direct Mail: This direct mailer was part of a campaign introducing a new Aviv assisted living facility. We [...]
Originally built as a summer retreat for wealthy Bostonians, Seaview competes against more modern looking facilities. Our concept highlights Seaview's homey, historic character to differentiate it from more contemporary, yet institutional-looking facilities.
The parent company of this credit bureau wanted to rebrand its services under the name Smart Credit. We designed this transactional landing page to target the family demographic. It includes a lead form and a clear call to action for prospects to subscribe to the service. The character of the page is lively, fresh character, and friendly. It is [...]