Identity

This is a brand new site. They manufacture and install sheet metal ductwork in the NYC Metro Area. Cool Wind provides ductwork for HVAC systems in office buildings, hospitals, laboratories, restaurants and other commercial applications. Finally they have a site they can drive new customers to.

This client serves the NJ, NY, CT and Eastern PA business market. They are a local Information Technology Outsourcing organization specializing in supporting small to mid-sized business clients. Their old site did not reflect the new technology that they offer.

This client is a full-service business development consulting firm structured to assist teams in targeting, preparing and submitting competitively bid business opportunities. The old site did not convey the professionalism that reflects their management style. http://fryeandassociates.com

This unique company offers solutions that reinforce customers' brands across all physical assets, from corporate offices and retail locations to exhibit installations. deHaas worked closely with BrandPartner's in-house marketing department, producing a wide range of collateral materials and promotional materials for events and trade shows.

Logo / Sales Sheets / Exhibit Graphics: This identity, privacy, and credit protection company offered an interesting set of branding challenges. IdentityForce often partners with other companies, such as Verizon, requiring ongoing adjustments to meet co-branding and brand identity guidelines. This required strong management skills, client communication, and great attention to detail. Our work with IdentityForce [...]

Intellisoft, which had formerly produced its collateral materials in-house, wanted us to create a cohesive, professional, contemporary look. deHaas applied Intellisoft's new look to a wide range of sales and marketing collateral, technical product sheets, ads, exhibit graphics, and more.

Cryptzone, a leader in network securing and protection solutions, acquired HiSoftware.  Following this acquisition deHaas rebranded the marketing materials to integrate the HiSoft product line into the Cryptzone family. The work primarily focused on marketing and sales collateral collateral and exhibit  graphics.

In rebranding this B2B software company, we considered their high value product and their conservative, sophisticated audience. We selected rich colors and a clean layout that expresses simple elegance.

For more than 15 years, deHaas produced collateral materials, exhibit graphics, ads, bios, newsletters, and more for the company's 16 local sites. This included updating materials during several mergers with other health centers. We regularly worked with their public relations agency, which determined the positioning and strategic direction of the marketing program. This eye-catching, well received poster was developed for [...]

Educational Brochure: Guiding this project was a challenge, given that this state-funded non-profit group lacked central oversight and marketing expertise. We created a brochure featuring beautiful photos of children and focusing on a universal need. The cover copy reads: "All children deserve permanent home with a secure and loving family." By appealing to readers through the faces of [...]