Identity

This local bank wanted to upgrade their retail image. Our graphic inspiration hung right on their walls - a sea-faring painting that perfectly reflects the bank's history in their New England seacoast community.

When we received this job, this enormous catalog was a mess -- disorganized, drab, and low-quality. In the redesign, deHaas gave it a completely new look, with a streamlined format appealing colors, and higher quality paper stock. These changes made the catalog friendlier, nicer to handle, and easier for the customer to use. deHaas  developed [...]

Originally built as a summer retreat for wealthy Bostonians, Seaview competes against more modern looking facilities. Our concept highlights Seaview's homey, historic character to differentiate it from more contemporary, yet institutional-looking facilities.