Project Description
When we received this job, this enormous catalog was a mess — disorganized, drab, and low-quality. In the redesign, deHaas gave it a completely new look, with a streamlined format appealing colors, and higher quality paper stock. These changes made the catalog friendlier, nicer to handle, and easier for the customer to use. deHaas developed the graphical concept, directed photography and other graphical elements, and coordinated all product updates.
