Biotech

Instrumentation Laboratory came to us with an outdated look and inconsistently branded materials. We created a cohesive look that was applied to identity pieces, print materials, and their website.

This client responded well to a very conversational approach to developing each year's annual report. It boiled down to asking him "What's your elevator pitch," followed by "So, how was your year," and then "What does next year look like?" Based on our discussions we were able to visually capture the company's brand, performance, and [...]

When we received this job, this enormous catalog was a mess -- disorganized, drab, and low-quality. In the redesign, deHaas gave it a completely new look, with a streamlined format appealing colors, and higher quality paper stock. These changes made the catalog friendlier, nicer to handle, and easier for the customer to use. deHaas  developed [...]

Over the years, we worked closely with Boston Biomedica's  marketing director to develop a consistent look for their annual report, marketing collateral, ads, product sheets, and exhibit graphics.